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Jodi

Member since Aug 2019 • Last active Oct 2019
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  • in Actions & Projects
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    Thanks Marina, good to hear! I'm still just pitching the idea with some people to see if it is interesting. Would be great to have a chat about it in the near future, it really helps to hear different opinions and market needs.

    I will reach out in a few weeks if that ok, just want to take some more time to work on the idea.

    All the best

  • in Actions & Projects
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    Hi all,

    I would like to test an initial business idea with you, would be great if you could give me some thoughts on this.

    First a short introduction: I’m a lawyer, worked in the financial sector for about 7 years and quit my job beginning of this year in order to study on sustainability and see if I can switch careers to a job in sustainability. In this journey I learned some things about myself: I love to learn, have a very broad interest in many sustainability subjects and I love building a convincing business case (a bit of a lawyer thing maybe, the joy of building a convincing case 😉). Also I found out that there are great opportunities in switching to sustainable operations for many companies, not only from a planet perspective, but from a profit perspective. I would love for more companies to see the potential in this for them. But unfortunately (and logically..) a lot of the discussion is focussed on negative matters and why we have to act to save our planet. I believe more companies can be convinced by bringing a positive message, focussed on the benefits for their business. Or in the words of Paul Hawken: “*We see global warming not as an inevitability but as an invitation to build, innovate, and effect change, a pathway that awakens creativity, compassion, and genius.”

    I think many people are concerned about sustainability and would like to put this on the agenda of the company where they work or perhaps are shareholder or director of. But not everyone has the right resources. It is often unclear in the sustainability discussion what is truly right and what to believe, and writing a convincing business case can be very difficult without the relevant knowledge.

    I would like to make this easier by setting up a database with correct and legit sources on sustainability topics. A database that can be searched easily and where one can find easy to read and understand and trustworthy sources of information (which people are already working on on OT 😊). I would like people to be able to search on a subject such as sustainable building or LCA and find a set of great articles they can use to build their case. To create added value, I would also like to create and include pieces of argumentation with reference to good resources, that would be available to use. Also I would like to assist people with writing a convincing business case by reviewing or drafting one.

    In the legal field, there are many of these types of databases available, which provide so much added value for inhouse lawyers that lack backup of a big legal team. Of course it is also helpful for sutdents. I can imagine, with more and more inhouse sustainability managers and staff being hired, who will also have to make business cases for changes they would like to make within organisations, demand for such a database could also grow for sustainability related resources.

    I have noticed there are some resource databases available on sustainable topics but most of them are focused on scientific use or on one specific subject. I think something for a non-scientific and broader audience could still be lacking.

    Very interested to hear your thoughts: do you think this would be something for which there is demand in the market? And what would really give added value to this idea?

  • in Actions & Projects
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    @Marina, great points about what could be done in terms of measuring and also of nations coming together, since indeed it isn't a problem that one country can solve. And nice example of New Zealand, I'm really interested in how they go about this so I will look into that.

    @shinergise, interesting note about the backlash against palm oil, resulting in it to be substituded by soy which needs much more land, I wasn't aware of this. I guess think that substitution is a interesting example of a lack of systems thinking; we try to reduce one harmfull practice but do not consider the harm its substitution may cause. A big part of the solution as you mention is probably indeed in changing our agricultural practises as well as our consumption patterns.

    Great to see your thoughts on this, thanks!

  • in Actions & Projects
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    Hi all,

    I've been breaking my head about this and all the articles on the topic, trying to figure out what would be a real solution. Personnaly, I don't believe sanctions are a way to solve this: the rainforest is burned down by locals (or for companies), looking for land for their crops and live stock, because it is economically way more viable for them than keeping the rainforest. They worry about their livelyhoods and income short term and some may not even have the 'luxury' to worry about the long term (f.e. climate change). Creating more land by burning forests is economically attractive because of the global (growing) demand for soy and meet.. if we just stop trade with Brazil, where else in the world will they start burning down forests to obtain more land meet the still existing global demand? And sanctions will not just hurt Bolsonaro, they will also take away income from the people and might make their attitude towards our dealings with climate change more sceptical. Shouldn't we rather think of an economicly attractive alternative to solve the issue and help the economy so more people will have the ability to be concerned about climate rather than their short term income?

    Looking at it this way and thinking about the donut-economy principles, where it is noted that it is strange that we don't allocate reasonable economic value to many natural resources such as clean air and water, I'm wondering about the following. Looking at the news articles, it seems as though we view preservation of the rainforest as an obligation to the world, because we all need it for our future survival. But if we all need it, isn't preservation something of economic value and more of a service to the world? What if farmers would be paid more for keeping lots of rainforest preserved because of our growing demand for intact rainforests? Don't we need clean air at least as much as we need food and thus shouldn't it have more economic value? I have no idea how this could be realized, but I do believe a shift in our view towards this problem could help somehow (long term I'm affraid).

    These are just some thoughts, curious to hear how you see this and sorry for the long post ;-)

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