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Hi Jodi! I think this sounds like a great idea - something practical and relevant to the businesses is definitely needed. This is something I often find when working with clients - many have heard the messages and the needs but given individual business pressures, they need to be able to identify the risks and levers that are specific to their own business and circumstances. I think most of the value really comes from making it relevant and practical for the business at hand, and so if the resources cover various industries/ circumstances that companies can relate to, this would be very helpful.
I work in international development and infrastructure, and it is often challenging to build strong cases for sustainability where there are multiple other pressures and demands and stakeholders prioritise something else.
I would love to chat and hear more about what you are working on
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This is so true!! In fact it is not even the "older generations" - this is how I remember growing up, and it was just over 20 years ago. I feel that a lot of the "sustainable new ways" is literally what the Western world did about 30 years ago, Eastern Europe 10-20 years go (where I am from) and the rest of the World is probably still doing - until they learn the western ways with wider access to TV, social media and more wealth. So may be therein lies part of the answer? Go back to some of the old ways....
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@JessT perhaps it might not be the worst idea to find someone from marketing / advertising who might be happy to help work out what could go onto those posters on a station and we could look for funding ?
Call for creatives to support the project aiming to engage young voters prior to the election registration deadline >>https://www.itsourtime.org.uk/